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CIPS Certifications A7 Exam - Cheat-Test.com

Free A7 Sample Questions:

Q: 1
Which of the following is the main objective of vendor rating?
A. To provide a measurement of performance of a contract
B. To make sure that the lowest possible cost is achieved
C. To reduce risk to both parties
D. To achieve the highest possible quality.
Answer: A

Q: 2
The main purpose of a PEST analysis is to identify which of the following?
A. The strengths and capabilities of an organisation
B. The weaknesses of an organisation
C. The core competences of an organisation
D. The opportunities and threats presented by the external environment.
Answer: D

Q: 3
Which of the following, according to Porter, is an area for concern in identifying the competitive position of an organisation?
A. Economic environment
B. Product life cycle analysis
C. The extent of rivalry in a market
D. Comparative earned value analysis.
Answer: C

Q: 4
'Bottleneck' items in the supply positioning model are best described by which of the following?
A. Important purchases that are made in a market where there are many suppliers but where the value is high
B. Important purchases made in a market where there are few suppliers and the value is low
C. Important purchases made in a market where there are few suppliers but the value is high
D. Important purchases made in a market where there are many suppliers and the value is low.
Answer: B

Q: 5
Which of the following would be most likely to support a successful strategy of narrow differentiation for an organisation?
A. Offering a standardised product produced at a very low cost
B. Offering a standardised product where the brand name had been heavily promoted
C. Offering a non-standardised product to satisfy the particular needs of a small market segment
D. Offering a non-standardised product to cater for the needs of a wide market segment.
Answer: C

Q: 6
Which of the following best describes a strategy of 'related diversification'?
A. Marketing an existing product in an existing market
B. Marketing a new product in an existing market
C. Marketing a new product in a new market
D. Marketing an existing product in a new market.
Answer: C


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