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IBM 00M-663 Exam - Cheat-Test.com

Free 00M-663 Sample Questions:

Q: 1
What is IBM Multichannel Analytics designed to help marketers achieve?
A. Push messaging across multiple marketing channels
B. Segmentation of marketing activities across web, mobile and social
C. One-to-one customer interaction across multiple channels
D. Improved insight via incorporation of offline data
Answer: C

Q: 2
What is the name of the core product of the IBM DMO solution?
A. IBM Digital Analytics
B. IBM Unica Analytics
C. IBM Coremetrics Benchmark
D. IBM Digital Marketing Execution
Answer: A

Q: 3
What is the difference between the CBA Suite and the CSO Suite?
A. CBA helps call centers to see what customers see; helps resolve customer disputes, identify fraud. CSO helps companies replay sessions, drill down problems in their website and create business impact reports
B. CSO helps call centers to see what customers see, helps resolve customer disputes, identify fraud. CBA helps companies replay sessions, drill down problems in their website and create business impact reports.
C. CBA Suite integrates with other business applications to see what customers see: real-time; customer disputes, fraud and audits. CSO helps companies replay sessions, drill down problems in their website and create business impact reports
D. CSO Suite integrates with other business applications to see what customers see, real-time, customer disputes, fraud and audits.
Answer: C

Q: 4
Which of these business problems is one that IBM EMM DMOS addresses?
A. Market visibility and thought leadership
B. Integration of marketing efforts
C. Market research
D. Sales forecasting
Answer: C


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